With remarkable technological advancements, increased internet, media penetration, and a paradigm shift to mobile, video, and OTT, the entertainment ecosystem has witnessed a lot of changes in the last few years. OTT and video streaming platforms have seen impressive growth, with over 3 billion users in 2022, and are expected to grow even more. (Source: Statista)
This growth is also fueled by millions of users switching from traditional TV to OTT subscription services. Platforms such as Netflix, Prime Video, Hulu, and HBO have millions of users tuning in every day to watch their favourite shows and movies.
However, many of these platforms are riddled with problems, including high prices, limited content, and no real quality. This is making users hop on to the next service in hopes of finding premium content, low or no fees, and a rewarding model. This is where Xfinite is reimagining the future of entertainment.
This growth is also fueled by millions of users switching from traditional TV to OTT subscription services. Platforms such as Netflix, Prime Video, Hulu, and HBO have millions of users tuning in every day to watch their favourite shows and movies.
However, many of these platforms are riddled with problems, including high prices, limited content, and no real quality. This is making users hop on to the next service in hopes of finding premium content, low or no fees, and a rewarding model. This is where Xfinite is reimagining the future of entertainment.
Xfinite aims at creating a decentralized entertainment ecosystem by re-establishing trust between consumers, content creators, and publishers. Molded by a team of seasoned entrepreneurs and media professionals with rich experience in the industry, Xfinite is building products that put control in the hands of users. With over 4 million organically registered users across the Asian continent, we are changing the entertainment landscape.
Our flagship product, the Mzaalo platform, offers over 50,000 hours of premium Bollywood video content to users for free! Coupled with a watch-to-earn model, users will also be rewarded for the time they spend watching their favorite TV shows, movies, and originals on the platform. Users can redeem these rewards seamlessly from our 600+ premium reward partners. The platform offers over 12,000 premier movies, TV shows, original titles, and live TV in 10+ languages, spanning significant genres.
Users can also head on to the MzaaloNFT platform, where they can discover, collect, and sell extraordinary Bollywood NFTs. The platform also supports upcoming artists, and users can turn their content into collectables and interact with other creators on the platform through premium token-gated communities.
With a unique watch-to-earn model that rewards users for their time, along with India’s first entertainment NFT marketplace, Xfinite is truly democratizing the entertainment ecosystem.
At Xfinite, we aim to democratize the entertainment ecosystem. While many video streaming services charge exorbitant monthly subscription amounts, we are ensuring that not only do the users get rewarded for their time, but they can also access premium content for free.
Xfinite’s competitive advantage in decentralizing the entertainment ecosystem lies on three distinctive fronts.
(1) Rich Content Library: We keep our users first and ensure that they enjoy their time spent on our platform. We work relentlessly to bring the best content to Mzaalo. We have entered strategic content partnerships with many industry-leading platforms, including Eros Now and The Q TV, to ensure premium content for our users and enhance their experience. The Mzaalo platform contains over 50,000 hours of premium content spread across 12,000 titles in 10 languages, thus, reaching a wider audience and showcasing users’ favorite content. Coupled with our personalization algorithm and a watch-to-earn model, we make sure that users get to see the content they love and earn redeemable rewards.
(2) Best-In-Class Content and Distribution Partners: As we offer a rich content library, it brings in authentic engagement from users, brands, and creators. We have already registered over 4 million users on our platform, with significant growth projections. Moreover, we have 600+ industry-leading content and distribution partner brands that directly reach the users to offer personalized deals. The platform is ideal for brands looking to gain traction from highly engaging and organic users. Moreover, this model also welcomes content publishers that want to get their content in front of a content crazy, subscription-averse audience.
(3) Growing Creator Ecosystem: Xfinite aims to be a platform that houses the best creators while creating bridges between them and millions of users. We are already conducting online meet and greet events with multiple celebrities through a bid and win model. Users can bid their in-app tokens to meet their favourite content creators and celebrities. We will soon be expanding to include more personalities, including Bollywood’s biggest stars, social media personalities, content creators, athletes, and artists. We are also enabling creators to interact with other creators through token-gated communities.
As the entertainment industry changes, we are working towards our mission of democratizing the entrainment ecosystem. As we change the future of streaming services with our unique products, we aim to stay user-centric and provide the best content combined with the best rewards from the highest-quality partners.
Follow us to stay updated with all announcements, partnerships, launches, and much more!
The entertainment ecosystem today needs a web 3.0 upgrade.
We're building an ecosystem to tokenise consumer engagement, help brands advertise with trust, and creators build economies.
© 2023 Xfinite. All rights reserved